Downtown Wellen Mural Project

Mural Project Overview

  • The developer of Wellen Park, a master-planned community in Venice, FL, in partnership with the Sarasota Arts Alliance, is seeking artists to design and paint a series of murals throughout Downtown Wellen, the central hub and social gathering destination nearing completion in Wellen Park. Submission Deadline is October 7th, 2022. The selected artists will be notified by October 14th. Murals must be completed between late November 2022 – Mid December 2022. The budget for each mural is $33/square foot.
  • The murals will be in highly visible locations in Downtown Wellen. Artists are invited to submit general concept ideas that follow predetermined themes. 
    • Mural One should represent Wellen Park’s brand pillar, “Hub of Heartfelt Connections,” and be reflective of nature. 
    • Murals Two and Three should focus on Wellen Park’s two additional brand pillars, “Home to Fun Loving Lifestyles” and “Channeling the Waterside Vibe.” 

About Wellen Park

  • Wellen Park is one of the top-selling master-planned community in the U.S. offering a vibrant mix of residential, commercial and recreational options. The community currently has approximately 9,500 residents and at full build-out will have more than 50,000 residents and 22,500 homes.
  • Downtown Wellen, the vibrant gathering place for both the community and larger region, will feature retail shops, waterfront dining, and offices. The mixed-use downtown was designed with wellness in mind and offers pedestrian-friendly streets and public community spaces, a grand lawn, and an 80-acre lake for fishing and paddle sports. A 2.8-mile trail circles the lake, creating opportunities for biking, walking and running.
  • Unique destinations within downtown include Solis Hall, a venue for intimate recitals and concerts, events, community gatherings, weddings and celebrations. As a one-stop venue for food and fun, The Yard introduces fast casual counter-served convenience in a relaxed and engaging environment offering unique places to play, gather, graze and lounge, including Kind Vibes Outfitter, a 100-year-old relocated oak tree with expansive lounge deck, a playground immersed in natural play, and a lakefront splashpad and fountain area. View more details here
  • Downtown Wellen Construction Aerials: as of July 2022
  • Brand Guidelines: View here
  • In the News: Downtown Wellen Park construction on schedule

Mural 1

  • Themes:
    • Focused on brand pillar, “Hub of Heartfelt Connections,” (see above for brand manual)
    • Reflective of nature; possibly focus on Wellen Park’s tree relocation and preservation program. Learn more here 
  • Should be interactive (Instagram moment)
  • Mural has a prominent location along the main entrance to Downtown Wellen (via Wellen Park Blvd.)
  • Artist should plan to put a few “final touches” on mural during grand opening celebration scheduled for March 4th & 5th  2023; goal is for this to be an active art display for attendees to watch artist at work
  • Artist should propose a name for mural

Murals 2 & 3

  • Themes:
    • Focused on below brand pillars
      • Home to Fun Loving Lifestyles
      • Channeling the Waterside Vide 
  • Multi generational approach, 3D/interactive
  • Colorful, joyful, whimsical 
  • Include building doors as part of the mural (paint over door)
  • Artists should propose a name for mural

Budget + Project Process 

Project Budget 

  • $33/square foot 
    • 50% deposit at project commencement
    • Balance due at project completion/installation
  • Project budget is inclusive of all project costs, including artist’s fees and expenses, taxes, materials, travel, shipping and crating, insurance fees, design, fabrication, installation/execution


  • Submission Form deadline: October 7, 2022 by 5:00 PM EST
  • Selected artists notified: October 14th 
  • Creative working session between three (3) selected muralists: October 20th 
  • Initial sketch to Wellen Park: October 28th 
  • Wellen Park sketch feedback to artist: November 3rd 
  • Refined sketch to Wellen Park: November 11th 
  • Wellen Park final sketch approved: November 16th 
  • Onsite mural painting: Late November – Mid December


To be considered, you must fill out the submission form:

  • Please include samples of previously completed murals
  • Sketch ideas/concepts appreciated, but not required to be selected

Submission Deadline: October 7, 2022 by 5:00 PM EST